OpenAI 在 ChatGPT 中推出新的视觉广告格式

Negative Phrases are now available to qualifying advertisers.

ChatGPT reaches 1.2 billion people each week, making it the world’s largest AI-native consumer platform.

according to Triple Whale, 93% of Portland Leather’s visitors from ChatGPT Ads were new.

We’re also developing brand suitability evaluation pilots with DoubleVerify (DV) and Integral Ad Science (IAS) to help advertisers build a better understanding of the ads environment.

And according to Triple Whale, 93% of Portland Leather’s visitors from ChatGPT Ads were new.

WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases coming from net-new customers.

giving advertisers new ways to tell their stories more visually

we’re partnering with Haus, Measured, and WorkMagic to explore geo-based experiments to help advertisers understand the causal impact of ChatGPT Ads.

According to DV Rockerbox, WeightWatchers’ attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark.

Our new visual ad format helps people discover products and services and imagine how they could fit into their lives, while giving advertisers new ways to tell their stories more visually. Across ChatGPT Ads, expanded measurement and brand suitability efforts help businesses und…

Our measurement philosophy for ChatGPT Ads is focused on supporting both in-house and partner-led measurement solutions. Today, we’re expanding our measurement tools and partner ecosystem to help advertisers understand how ChatGPT Ads contribute to their business using the syste…