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新出现技术报道时间 2026-10-07 15:00

Radisson Hotel Group 推出 ChatGPT 插件用于酒店发现

瑞迪森酒店集团与埃森哲合作开发了一个ChatGPT插件，允许旅客在聊天界面内直接比较并预订酒店。初步数据显示，2026年7月至8月期间，该插件的预订转化率比瑞迪森的自然搜索高1.5倍，公司还在ChatGPT上投放赞助广告。

为什么重要. 插件为 Radisson 提供了一个新的渠道，使其能够在旅客规划过程的早期就接触到他们，可能增加直接预订并减少对第三方旅游网站的依赖。

01

影响到谁

  1. 1Radisson Hotel Group
  2. 合作 →事实
    2Accenture机构
  3. 使用 →事实
    3OpenAI technology技术
02

证据

  • OOpenAI News公司披露2026-10-07 15:00
    Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT as part of an integrated discovery strategy.
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  • OOpenAI News公司披露2026-10-07 15:00
    It lets users see Radisson Hotel suggestions on a map, compare pricing, and view hotel amenities in detail directly in ChatGPT
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  • OOpenAI News公司披露2026-10-07 15:00
    with more than 1,640 hotels in operation and under development.
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  • OOpenAI News公司披露2026-10-07 15:00
    Initial results are encouraging, with our ChatGPT plugin converting at around 1.5 times organic search.
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  • OOpenAI News公司披露2026-10-07 15:00
    Accenture collaborated with OpenAI to explore strategies for organic positioning in ChatGPT.
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  • OOpenAI News公司披露2026-10-07 15:00
    Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
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  • OOpenAI News公司披露2026-10-07 15:00
    Delivery speed 6 Weeks to build and launch the ChatGPT plugin
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  • OOpenAI News公司披露2026-10-07 15:00
    Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT
    查看来源
  • OOpenAI News公司披露2026-10-07 15:00
    early results show booking conversion approximately 1.5 times that of Radisson’s organic search.
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  • OOpenAI News公司披露2026-10-07 15:00
    For the past seven years, Accenture has helped Radisson grow bookings through its direct digital channel
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  • OOpenAI News公司披露2026-10-07 15:00
    Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
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  • OOpenAI News公司披露2026-10-07 15:00
    Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026.
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  • OOpenAI News公司披露2026-10-07 15:00
    if they have the plugin installed, ChatGPT will automatically show it whenever relevant.
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  • OOpenAI News公司披露2026-10-07 15:00
    Radisson partnered with Accenture to build a ChatGPT plugin using OpenAI technology
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  • OOpenAI News公司披露2026-10-07 15:00
    the Radisson Hotels plugin in ChatGPT
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  • OOpenAI News公司披露2026-10-07 15:00
    6 Weeks to build and launch the ChatGPT plugin
    查看来源
  • OOpenAI News公司披露2026-10-07 15:00
    More than half of the campaign’s recorded checkout and booking events were attributed through view-through measurement
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  • OOpenAI News公司披露2026-10-07 15:00
    54% Of recorded checkout and booking events attributed to ad views
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  • OOpenAI News公司披露2026-10-07 15:00
    Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026. The plugin gives travelers a direct path from conversational hotel discovery to Radisson’s own booking channel.
    查看来源
  • OOpenAI News公司披露2026-10-07 15:00
    Travelers increasingly turn to AI to decide where to stay, often shortlisting hotels or building an entire itinerary before they ever visit a hotel website. Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in th…
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