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NewTechnologyReported 2026-10-07 15:00

Radisson Hotel Group launches ChatGPT plugin for hotel discovery

Radisson Hotel Group partnered with Accenture to develop a ChatGPT plugin that allows travelers to compare and book hotels directly within the chat interface. Early data shows a 1.5× higher booking conversion than Radisson’s organic search for July–August 2026, and the company is also running sponsored ads in ChatGPT.

Why it matters. The plugin provides Radisson with a new channel to reach travelers earlier in the planning process, potentially increasing direct bookings and reducing reliance on third‑party travel sites.

01

Who it touches

  1. 1Radisson Hotel Group
  2. partners with →Fact
    2AccentureOrganization
  3. uses →Fact
    3OpenAI technologyTechnology
02

Evidence

  • OOpenAI NewsCompany2026-10-07 15:00
    Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT as part of an integrated discovery strategy.
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  • OOpenAI NewsCompany2026-10-07 15:00
    It lets users see Radisson Hotel suggestions on a map, compare pricing, and view hotel amenities in detail directly in ChatGPT
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  • OOpenAI NewsCompany2026-10-07 15:00
    with more than 1,640 hotels in operation and under development.
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  • OOpenAI NewsCompany2026-10-07 15:00
    Initial results are encouraging, with our ChatGPT plugin converting at around 1.5 times organic search.
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  • OOpenAI NewsCompany2026-10-07 15:00
    Accenture collaborated with OpenAI to explore strategies for organic positioning in ChatGPT.
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
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  • OOpenAI NewsCompany2026-10-07 15:00
    Delivery speed 6 Weeks to build and launch the ChatGPT plugin
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  • OOpenAI NewsCompany2026-10-07 15:00
    Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    early results show booking conversion approximately 1.5 times that of Radisson’s organic search.
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    For the past seven years, Accenture has helped Radisson grow bookings through its direct digital channel
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  • OOpenAI NewsCompany2026-10-07 15:00
    Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026.
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    if they have the plugin installed, ChatGPT will automatically show it whenever relevant.
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  • OOpenAI NewsCompany2026-10-07 15:00
    Radisson partnered with Accenture to build a ChatGPT plugin using OpenAI technology
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  • OOpenAI NewsCompany2026-10-07 15:00
    the Radisson Hotels plugin in ChatGPT
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  • OOpenAI NewsCompany2026-10-07 15:00
    6 Weeks to build and launch the ChatGPT plugin
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  • OOpenAI NewsCompany2026-10-07 15:00
    More than half of the campaign’s recorded checkout and booking events were attributed through view-through measurement
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  • OOpenAI NewsCompany2026-10-07 15:00
    54% Of recorded checkout and booking events attributed to ad views
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  • OOpenAI NewsCompany2026-10-07 15:00
    Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026. The plugin gives travelers a direct path from conversational hotel discovery to Radisson’s own booking channel.
    View source
  • OOpenAI NewsCompany2026-10-07 15:00
    Travelers increasingly turn to AI to decide where to stay, often shortlisting hotels or building an entire itinerary before they ever visit a hotel website. Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in th…
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