Radisson Hotel GroupはAccentureと提携し、旅行者がチャットインターフェース内でホテルを比較・予約できるChatGPTプラグインを開発しました。初期データによると、2026年7～8月の予約コンバージョン率はRadissonのオーガニック検索より1.5倍高く、同社はChatGPTでスポンサー広告も配信しています。
なぜ重要か. このプラグインは、Radissonに新しいチャネルを提供し、旅行者の計画プロセスの早い段階でリーチすることが可能になります。これにより、直接予約の増加とサードパーティの旅行サイトへの依存の低減が期待できます。
Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT as part of an integrated discovery strategy.
It lets users see Radisson Hotel suggestions on a map, compare pricing, and view hotel amenities in detail directly in ChatGPT
with more than 1,640 hotels in operation and under development.
Initial results are encouraging, with our ChatGPT plugin converting at around 1.5 times organic search.
Accenture collaborated with OpenAI to explore strategies for organic positioning in ChatGPT.
Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
Delivery speed 6 Weeks to build and launch the ChatGPT plugin
Radisson is also among the hospitality pioneers launching sponsored advertising campaigns in ChatGPT
early results show booking conversion approximately 1.5 times that of Radisson’s organic search.
For the past seven years, Accenture has helped Radisson grow bookings through its direct digital channel
Radisson Hotel Group is using OpenAI technology to reach guests earlier in that planning journey.
Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026.
if they have the plugin installed, ChatGPT will automatically show it whenever relevant.
Radisson partnered with Accenture to build a ChatGPT plugin using OpenAI technology
the Radisson Hotels plugin in ChatGPT
6 Weeks to build and launch the ChatGPT plugin
More than half of the campaign’s recorded checkout and booking events were attributed through view-through measurement
54% Of recorded checkout and booking events attributed to ad views
Early results from the Radisson Hotels plugin in ChatGPT show a visit-to-booking conversion rate approximately 1.5 times Radisson’s organic search for July–August 2026. The plugin gives travelers a direct path from conversational hotel discovery to Radisson’s own booking channel.
Travelers increasingly turn to AI to decide where to stay, often shortlisting hotels or building an entire itinerary before they ever visit a hotel website. Through its partnership with Accenture Song, Radisson Hotel Group is using OpenAI technology to reach guests earlier in th…
