Betty和Rise赢得Jay Chiat奖的CLR品牌活动
Betty and Rise,Quad的创意和媒体机构,因其‘So Clean. So Hot.’活动获得了2026年4As Jay Chiat银奖,该活动提高了CLR Brands的销售和相关性。
为什么重要. 此次活动的成功凸显了品牌重塑策略的有效性,以及创意与媒体计划的整合在推动业务增长中的作用。
Betty and Rise,Quad的创意和媒体机构,因其‘So Clean. So Hot.’活动获得了2026年4As Jay Chiat银奖,该活动提高了CLR Brands的销售和相关性。
为什么重要. 此次活动的成功凸显了品牌重塑策略的有效性,以及创意与媒体计划的整合在推动业务增长中的作用。
Quad/Graphics, Inc. (NYSE: QUAD) ("Quad" or the "Company"), a marketing experience company
solves complex marketing challenges for its clients
Over the "So Clean. So Hot." campaign period, CLR sales increased 20% year over year
CLR sales increased 20% year over year
Betty, its creative agency
sales at a key retailer rose 45%
serves approximately 2,100 clients
sales doubled with another e-commerce partner
Quad employs approximately 10,000 people in 10 countries
with a particular focus on commerce, including retail
including retail , consumer packaged goods , and direct-to-consumer
the brand recorded six consecutive quarters (and counting) of sales growth
The Jay Chiat Award builds on the campaign's earlier accolades. Betty won a Bronze Effie Award for "So Clean. So Hot." earlier this year, and Rise was recognized as a contributor for its leadership of the integrated media plan.
SUSSEX, Wis. , Oct. 6, 2026 /PRNewswire/ -- Quad (NYSE: QUAD ), a marketing experience company, today announced that Betty, its creative agency, and Rise, its media agency, won a 2026 4As Jay Chiat 'Silver' Award in the Brand Transformation Strategy category for their "So Clean.…