Betty and Rise, Quad's creative and media agencies, won a 2026 4As Jay Chiat 'Silver' Award for their 'So Clean. So Hot.' campaign, which increased CLR Brands' sales and relevance.
Why it matters. The campaign's success highlights the effectiveness of rebranding strategies and the integration of creative and media planning in driving business growth.
Quad/Graphics, Inc. (NYSE: QUAD) ("Quad" or the "Company"), a marketing experience company
solves complex marketing challenges for its clients
Over the "So Clean. So Hot." campaign period, CLR sales increased 20% year over year
CLR sales increased 20% year over year
Betty, its creative agency
sales at a key retailer rose 45%
serves approximately 2,100 clients
sales doubled with another e-commerce partner
Quad employs approximately 10,000 people in 10 countries
with a particular focus on commerce, including retail
including retail , consumer packaged goods , and direct-to-consumer
the brand recorded six consecutive quarters (and counting) of sales growth
The Jay Chiat Award builds on the campaign's earlier accolades. Betty won a Bronze Effie Award for "So Clean. So Hot." earlier this year, and Rise was recognized as a contributor for its leadership of the integrated media plan.
SUSSEX, Wis. , Oct. 6, 2026 /PRNewswire/ -- Quad (NYSE: QUAD ), a marketing experience company, today announced that Betty, its creative agency, and Rise, its media agency, won a 2026 4As Jay Chiat 'Silver' Award in the Brand Transformation Strategy category for their "So Clean.…
