Chery announced the deepening of its Globalization 3.0 strategy and adjusted the division of senior management responsibilities.

Chery Automobile announced that it will incorporate its main brand into the global market system, with Zhang Guibing directly overseeing it. At the same time, Li Xueyong will be in charge of the Jett brand division to promote the high-end development of the Jett brand.

Why it matters. Qiche's move aims to deepen its globalization strategy and enhance the brand's international competitiveness.