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StableReported 2026-10-02 20:54

Walmart+ Membership Growth Exceeds Historical Pace

Walmart reports that its membership service, Walmart+, is growing faster than ever, with the most net-new growth in paid memberships in its six-year history, driven by additional perks and services.

Why it matters. Walmart's expanding membership base is boosting its revenue and becoming a key growth driver for the retailer.

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Evidence

  • AAdweekMedia2026-10-02 20:54
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  • AAdweekMedia2026-10-02 20:54
    View source