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StableTechnologyReported 2026-09-16 21:00

New AI-Powered Experiences for ChatGPT Ads

The company is introducing new AI-powered experiences for ChatGPT Ads, including Sponsored Agents that allow users to interact with business-sponsored agents.

01

Who it touches

  1. 1ChatGPT Ads
  2. ← drives demand forFact
    2DoseCompany
  3. ← usesFact
    3HubSpotCompany
  4. ← drives demand forFact
    4Portland LeatherCompany
  5. ← usesFact
    5ShopifyCompany
  6. ← drives demand forFact
    6WeightWatchersCompany
02

Evidence

  • OOpenAI NewsCompany2026-09-16 21:00
    Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses.
    View source
  • OOpenAI NewsCompany2026-09-16 21:00
    We’re testing Sponsored Agents, which let people start a conversation with a business-sponsored agent after clicking an ad in ChatGPT. We are making it easier to create ads by simply writing a few prompts in ChatGPT Work.
    View source
  • OOpenAI NewsCompany2026-09-16 21:00
    Sponsored Agents give users the option to go deeper. After seeing a relevant ad, a user can choose to start a clearly labeled conversation with a business-sponsored agent in ChatGPT.
    View source