The CMA is investigating Simba Sleep Limited for potentially misleading price reduction and urgency claims, with undertakings accepted in July 2024 and further principles published to help businesses comply.
Why it matters. Simba Sleep Limited, a major mattress seller, is facing scrutiny over its online selling practices, which could affect consumer trust and business compliance with consumer protection laws.
To further help businesses active in the online mattress sector comply with their legal obligations, the CMA has published discount and reference pricing principles: selling mattresses online. The purpose of these principles is to help businesses understand and comply with their existing obligations under consumer protection law when making discount claims in relation to mattress sales online. Th…
The CMA is investigating the use of price reduction and urgency claims by Simba Sleep Limited.
Simba Sleep Limited (Simba) has signed undertakings in relation to its online selling practices.
Simba must also provide the CMA with a report within 6 months of signing the undertakings to demonstrate its compliance with the commitments
The CMA is investigating the use of price reduction and urgency claims by Simba Sleep Limited.
