The FTC is seeking public comment on updating its Rule on Impersonation of Government and Businesses to address platforms' role in promoting impersonation scams through ad-optimization practices.
considering whether to update its Rule on Impersonation of Government and Businesses
ad-optimization practices that may be furthering impersonation scams
ad-optimization tools and services offered by social media, search engines and other digital marketplace platforms further efforts by scammers to impersonate legitimate businesses and government agencies using online ads
