Primo Brands Opens 200,000-Square-Foot Mountain Valley Water Factory in Arkansas

Primo Brands has inaugurated a new manufacturing plant for its The Mountain Valley water brand in Hot Springs, Arkansas.¹ The facility spans approximately 200,000 square feet, making it a substantial addition to the company's infrastructure.¹ This is the first plant Primo Brands has built from the ground up since its formation through a 2024 merger.¹ The multi-million-dollar site is equipped with two production lines for large-format containers and one high-speed line for retail products.¹ It also integrates logistics and warehousing operations to streamline distribution.¹ Located in Garland County, Arkansas, the plant unites manufacturing, logistics, and warehousing in a single facility to support brand output.¹

The Mountain Valley brand has a history dating back to 1871, having sourced and bottled its water from the Ouachita Mountains for over a century.¹ The water's distinctively crisp taste and natural mineral content are attributed to its slow, natural filtration process through the region's sandstone and shale.¹ The brand is widely recognized for its signature green glass bottles.¹ In addition to standard retail sizes, The Mountain Valley offers a direct-to-home delivery service for large 2.5-gallon and 5-gallon glass containers.¹ This natural filtration through regional sandstone and shale has defined the domestic spring and sparkling water bottled by the brand since 1871.¹ Household consumers who receive direct deliveries can therefore obtain spring water naturally filtered through Ouachita Mountain rock formations in distinctive 2.5-gallon and 5-gallon glass containers.¹

The new plant's owner, Primo Brands, is a major entity in the hydration market, led by Chairman and CEO Eric Foss.¹ The corporation was established following a merger in 2024.¹ Its portfolio includes established, billion-dollar brands such as Poland Spring and Pure Life.¹ Primo Brands also possesses two of the top five fastest-growing premium water brands in the United States: The Mountain Valley and Saratoga.¹ Under the corporate leadership of Eric Foss, Primo Brands pairs these massive billion-dollar labels with two of the country's five fastest-growing premium waters.¹

The investment in expanded production capacity reflects the sustained dominance of packaged water in the American beverage market.¹ For eleven consecutive years, water has surpassed all other packaged beverages, including soda, in terms of sales volume.¹ In 2025, water's market share reached 46% of the total refreshment beverage volume.¹ That same year, water's sales volume exceeded that of all other packaged drinks.¹ Capturing 46% of all refreshment beverage volume in 2025 demonstrates how thoroughly water has outpaced other packaged drinks after overtaking soda.¹ This unbroken 11-year run as the leading packaged beverage by volume illustrates a lasting transition in consumer habits across the United States.¹

Primo Brands operates an extensive distribution system that covers all U.S. states and Canada.¹ The company's products are available to consumers through a vast network of more than 200,000 retail storefronts across the nation.¹ This broad reach allows Primo Brands to effectively market its diverse range of water products, from premium brands to mass-market offerings.¹ With distribution extending to every U.S. state and across Canada, retail shoppers nationwide have convenient access to the company's hydration products.¹

Beyond traditional retail, Primo Brands has developed significant infrastructure for multi-serve water solutions.¹ The company's Exchange service allows customers to trade in empty multi-serve bottles for pre-filled ones at approximately 26,500 retail locations.¹ Separately, its Refill network consists of around 23,500 self-service machines where consumers can refill their own reusable containers.¹ These services cater to consumer demand for bulk water options.¹ The combination of approximately 26,500 exchange outlets and roughly 23,500 refill machines provides customers with widespread physical locations to obtain pre-filled bottles or refill reusable containers.¹

A key component of the company's strategy involves marketing water dispensers for home and office use.¹ This approach is designed to build lasting customer relationships and create a consistent revenue stream.¹ By selling the hardware, Primo Brands aims to drive recurring sales of its water products, which are needed to use the dispensers.¹ This model connects the one-time purchase of a dispenser to ongoing purchases of the company's water.¹ By establishing connectivity between consumers and their equipment, Primo Brands seeks to sustain regular, recurring sales of its water products over time.¹

The opening of the Hot Springs facility was a notable event attended by state and federal officials.¹ The day's activities included a formal ribbon-cutting ceremony and a tour of the new plant.¹ Arkansas Governor Sarah Huckabee Sanders and U.S. Congressman Bruce Westerman were among the dignitaries who participated in the launch.¹ Their presence highlights the economic significance of the new factory for the region.¹

Primo Brands and The Mountain Valley marked the opening with activities that reinforced their connection to the local Hot Springs community.¹ An evening reception was held at The Mountain Valley's historic downtown building, which also houses the brand's visitor center and museum.¹ The event served as a fundraiser for the Hot Springs Documentary Film Festival.¹ The Mountain Valley is an official sponsor of this festival, demonstrating an ongoing commitment to local cultural institutions.¹

The new multi-million-dollar plant represents a strategic investment to bolster one of the company's high-growth assets.¹ The Mountain Valley is recognized as one of the five fastest-growing premium water brands in the country.¹ The facility's large-format and high-speed production lines are designed to meet the increasing demand for this brand.¹ The opening was also noted by the local business community, including Cole McCaskill, the Interim President and CEO of the Greater Hot Springs Chamber of Commerce.¹